Friday, March 2, 2007

Coke: The Coke Side of Music - Birdman

This interesting television ad was launched recently in Argentina to promote Coca Cola Light. The commercial is a part of its famous campaign, The Coke Side of Music. The ad is showing a boy sharing coke with many different bodies and takes some physical feature of the person with whom he shared the coke and eventually turns almost a bird.

The core idea was to emphasize that the fusion of music have gave birth to an entirely new genre. Therefore, the spot has shown the boy sharing coke with people of different music interest and the fusion aspect is being depicted on him.

The ad was shot for three days in South Africa. The commercial was created by Santo Buenos Aires and StyleWar has directed this promotional spot.

Country: Argentina
Product: Soft Drink
Coke Cola
Year: 2007

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