Geico: Not Cool

The first commercial in the Geico Caveman Triolgy begins as actor cheesily utters the slogan“It’s so easy to use Geico.com a caveman could do it.”

The camera cuts quickly to focus on a disgruntled gaffer, who just happens to be a caveman in modern clothes, who throws off his equipment, points accusingly at the actor shouting “What? Not Cool!” and angrily runs off screen.

“I did not know you were there! We can change it,” protests the announcer.

Country: United States
Product: Insurance
Brand: Geico
Year: 2004

Geico: Condescending

The second commercial in the Geico Caveman Triolgy uses scenario similar to the first commercial and shows three cavemen in a sophisticated urban apartment watching the ad on television. When they see the ‘caveman claim’ aired on their television, a well dressed caveman sighs disgustedly and says in a overly sophisticated tone, "That is so condescending."

Country: United States
Product: Insurance
Brand: Geico
Year: 2004

Geico: Appology

The third commercial in the Geico Caveman Trilogy takes place in a posh restaurant, a Geico executive apologizing to two cavemen, one dressed like he belongs on Miami Vice.

“We didn’t know you guys were still around” says the executive, while a caveman rolls his eyes.

Hilariously, one orders an expensive meal “I’ll have the roast duck, with the mango salsa.”

While the other closes his menu and gives the executive a look of superiority. “I don’t have much of an appetite, thank you.”

Country: United States
Product: Insurance
Brand: Geico
Year: 2004

Geico: TV Interview

One of the two cavemen, a smartly dressed, articulate special pleader for the Neanderthal community, is interviewed on a TV talk show. The caveman has issues with the high-handed tone of the interviewer; the interviewer responds: “Tone aside, historically, you guys have struggled to adapt.”

“Right,” the caveman sarcastically replies, “walking upright, discovering fire, inventing the wheel, laying the foundation for all mankind. Good point. Sorry we couldn’t get that to you sooner.”

Another guest on the program is asked to respond. “Sounds like someone woke up on the wrong side of the rock,’’ she says—to the caveman’s obvious distress.

Geico is running a short version of the TV Interview using footage not shown in the longer original version.

Country: United States
Product: Insurance
Brand: Geico
Year: 2006

Geico: Airport

Geico's caveman is making a comeback, this time on an airport's moving sidewalk. Geico's prehistoric pitchmen debuted in a 2004 commercial called Apology that has won fans for its portrayal of sensitive L.A. cavemen who are easily offended by the insurer's use of their image to symbolize simplicity.

This spot featuring the caveman in the airport, seeing a large print ad for Geico’s imaginary So Easy A Caveman Can Do It campaign, is artfully pulled off with no dialogue. The caveman’s disgust is palpable. Again, another great addition to the caveman family.

There seems to be more footage of this commercial, which makes me wonder if there’s a longer edit of this. The caveman can be heard saying “I’m looking right at it!” in the missing footage.

Country: United States
Product: Insurance
Brand: Geico
Year: 2006

The song is: Remind Me by Röyksopp. The lyrics have been posted below.

(chorus)
Will remind, will remind, will remind me,
Will remind, will remind, will remind me,
Will remind, will remind, will remind me,
Will remind, will remind, will remind me.

It’s only been a week,
The rush of being home in rapid fading.
Prevailing to recall
What I was missing, all that time in England

Has sent me aimlessly,
On foot or by the help of transportation,
To knock on windows where
A friend no longer live, I had forgotten.

(chorus)

And everywhere I go,
There’s always something to remind me
Of another place and time
Where love that travelled far had found me.

We stayed outside til two,
Waiting for the light to come back,
But hid in talk I knew,
Until you asked what I was thinking.

(chorus)

Brave men tell the truth,
A wise man’s tools are analogies and puzzles,
A woman holds her tongue,
Knowing silence will speak for her.

So now I’ll never know,
As you will only sleep beside me,
And everywhere I go…

(chorus)
(repeat)

It’s only been a week,
(Will remind, will remind, will remind me,)
The rush of being home in rapid fading.
(Will remind, will remind, will remind me,)
Prevailing to recall
(Will remind, will remind, will remind me,)
What I was missing all that time in England
(Will remind, will remind, will remind me.)

Has sent me aimlessly
(Will remind, will remind, will remind me,)
On foot or by the help of transportation,
(Will remind, will remind, will remind me,)
To knock on windows where
(Will remind, will remind, will remind me,)
A friend no longer live, I had forgotten.
(Will remind, will remind, will remind me.)

(chorus)

Song: Remind Me Artist: Röyksopp Album: Melody A.M. Year: 2001

Geico: Therapy

In this execution of the Caveman campaign, the angry caveman is “in session” with his therapist, who asks the caveman why the “so easy a caveman can do it” Geico tagline is offensive to cavemen.

“It’s just a commercial,” she says.

The caveman ends up exposing the therapists underlying racist (species-ist?) attitude. The spot ends with a joke about putting Caveman mom on speaker phone.

Country: United States
Product: Insurance
Brand: Geico
Year: 2006

Geico: Caveman Drama

Geico gives us another Caveman spot, set on the balcony of a party where one member of the caveman clan accuses another of betraying his racial identity by signing up with Geico.com.

“Dude, what do you expect? You went with Geico.com! What? To save some money?”

“It’s my life! OK?” he replies.

“Just a little loyalty would be nice,” he reminds him. “That’s all.”

“What? Having Geico makes me less of a caveman?” he asks.

The spots ends with a third cave man interrupting their conversation “Tina’s here! We’re getting back together.”

“Hey! Give us a minute!”

Country: United States
Product: Insurance
Brand: Geico
Year: 2007