Geico: Not Cool

The first commercial in the Geico Caveman Triolgy begins as actor cheesily utters the slogan“It’s so easy to use Geico.com a caveman could do it.”

The camera cuts quickly to focus on a disgruntled gaffer, who just happens to be a caveman in modern clothes, who throws off his equipment, points accusingly at the actor shouting “What? Not Cool!” and angrily runs off screen.

“I did not know you were there! We can change it,” protests the announcer.

Country: United States
Product: Insurance
Brand: Geico
Year: 2004