Monday, March 5, 2007

Geico: Therapy

In this execution of the Caveman campaign, the angry caveman is “in session” with his therapist, who asks the caveman why the “so easy a caveman can do it” Geico tagline is offensive to cavemen.

“It’s just a commercial,” she says.

The caveman ends up exposing the therapists underlying racist (species-ist?) attitude. The spot ends with a joke about putting Caveman mom on speaker phone.

Country: United States
Product: Insurance
Year: 2006

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