Levi's: Urban Midsummer Night’s Dream

Shot at night, in downtown Los Angeles, the ad takes some elements from recent 501® Jeans ads; west coast settings, dialogue, antifit/form hero, but takes them to a new place by using the words of William Shakespeare. It’s a modern day love story that’s unlike anything else you’re likely to see on TV… Welcome to the future, Shakespeare!

I see their knavery: this is to make an ass of me.
I can see what they’re up to, trying to freak me about my jeans.
Thou art changed! What do I see on thee?
You look different. What sort of weird ass jeans are you wearing?
A Midsummer Night’s Dream. Act 3 Scene 1.

Country: United States
Product: Levi's 501 Jeans
Brand: Levi Strauss & Co.
Year: 2005